Case studies
Representative outcomes from the kind of work AxionIQ does, illustrative of the result rather than specific identifiable client data. Where named clients are happy to be quoted, they will appear here in full. Until then, these patterns are honest reflections of what we ship.
UK 3PL: tracking enquiries handled end to end
Industry: Logistics. Services: AI customer support + AI agents for operations.
A regional UK 3PL took around 1,400 tracking enquiries per week across phone, email and WhatsApp, with the customer service team spending the bulk of their day copying references between the TMS and the inbox. After a three-week Sprint, an AI agent integrated with their TMS handled 78 percent of inbound tracking enquiries end to end. Median first reply dropped to under 90 seconds. CSAT lifted. Overtime fell sharply.
Multi-site dental group: diary filled through WhatsApp
Industry: Dental practices. Services: WhatsApp AI assistants.
A multi-site dental group with Dentally as the PMS migrated roughly two-thirds of inbound booking volume to a WhatsApp assistant within two months. No-show rate dropped by about 30 percent thanks to better-timed reminders and one-tap rescheduling. Treatment-plan acceptance lifted because patients had a frictionless way to book the next visit while the recommendation was still fresh.
UK DTC e-commerce brand: support, recovery, unified reporting
Industry: E-commerce. Services: Customer support, WhatsApp, data unification.
A growing UK DTC brand resolved around 70 percent of routine support tickets instantly with an AI agent built on Shopify, recovered a meaningful share of previously lost carts through WhatsApp follow-up, and collapsed five conflicting weekly revenue reports into one reconciled view. The team reallocated ad spend away from a channel that had been overstated by roughly 40 percent in their old reporting.
Midlands plumbing business: AI receptionist after hours
Industry: Home services. Services: AI customer support, WhatsApp.
A regional plumbing business deployed the AI receptionist as overflow on their main line and at weekends. Within six weeks, calls that previously went to voicemail were booking around 30 percent more jobs, including a meaningful share of higher-margin out-of-hours emergencies. The owner stopped working evenings on quotes because the diary was full from inbound by Friday afternoon.
South East estate agency: response time wins instructions
Industry: Estate agents. Services: AI customer support, WhatsApp.
An independent multi-branch agency in the South East cut median first response time on Rightmove and Zoopla enquiries from over two hours to under three minutes, including evenings and weekends. Viewing-to-offer conversion lifted because negotiators were calling buyers who had already been qualified on budget, timing and requirements.
Professional services firm: cited by every major AI engine
Services: AI search visibility.
A professional services firm that ranked on Google for their service term but had never been cited by ChatGPT, Perplexity or Gemini went from zero AI citations to being recommended by all three engines on their top buyer prompts within four months. Original stats, named quotes and proper structured data did the heavy lifting, exactly the pattern Princeton and Allen Institute's GEO study (KDD 2024) found lifts citation rates by up to 40 percent.
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